2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive pricing and a good channel strategy. The new series especially iPhone 11 was introduced at a lower price point than the last year's iPhone XR launch. This has helped to gain share during the festive season and in its launch quarter in India.
The platforms could be proprietary software used to host educational content or process mortgages. IT companies are betting on a platform play to help offset margin contraction caused by the increasing commoditisation of their core business. Software companies need to make one-off investments in building the platform, but the returns could be exponential if a slew of customers adopt it.
Mobile phones often cost Rs 2,000-3,000 less on e-commerce channels than in physical stores owing to exclusive deals with handset brands. Currently, e-commerce channels account for nearly 40% of overall sales of smartphones while bricks-and-mortar stores sell the bulk of handsets, according to data from TechArc Research.
Co needs more time to finish back-end work and wants the roll out to coincide with launch of new iPhones, say industry executives
The only product the brand has launched so far is Poco F1, a smartphone with high-end specifications launched in 2018 at around Rs 20,000.It will launch its second smartphone, Poco X2, on February 4.
The partnership with the distributors aligns the company's strategy to expand offline touch points and hopes that the OnePlus community in Tamil Nadu would greatly benefit.
In 2019, worldwide smartphone sales declined 2%, the first time since 2008, as the global smartphone market experienced a decline. 2019 was a challenging year for smartphone vendors, primarily due to oversupply in the high-end sector in mature markets and longer replacement cycles overall.from Technology News, Latest Gadget Reviews, Gaming & Tech Videos | Times of India https://ift.tt/o3b1NzK
