Tuesday, 28 January 2020

India helps drive iPhone growth in emerging markets in December quarter: Apple

2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive pricing and a good channel strategy. The new series especially iPhone 11 was introduced at a lower price point than the last year's iPhone XR launch. This has helped to gain share during the festive season and in its launch quarter in India.

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