India's total online shopper base at 30 per cent of its internet population is low when compared with 78 per cent in China and 70-plus per cent in the US. Morgan Stanley projected India's 670 million internet users to rise to 914 million by 2027 and online shoppers to jump to 590 million from 190 million in 2020.
from Tech-Economic Times https://ift.tt/2ZE62N8
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