Indian video apps see usage surge, peak investor interest

Live shopping app Bulbul has also doubled down on non-shopping content to drive user engagement on its platform as shopping was stalled during the lockdown, posing a risk factor for user drop-offs. To be sure, investors had started betting on Indian social video apps much before the lockdown and Prime Minister Narendra Modi’s call to use local products.

from Tech-Economic Times https://ift.tt/2YFt9Vo